Thursday, 10 January 2013

What kind of media institution might distribute your media product and why?


Some of the magazines that ‘IPC Media’ represent are ‘NME’ ‘Instyle’ ‘Now’. These magazines are worldwide and are extremely respected in terms of the content, impressions, and the way it is styled. I feel that have the IPC Media institution would be very good for me, as it would make my magazine have a high level of respect and reputation and it would possibly be known in many areas of the world. Therefore, the I can have a wide range of audience groups who could relate to my magazine. This institution is also extremely popular, so my magazine will hopefully have a huge audience to start with, rather than if I went of another institution which is not recognised well. 

This is former NME magazine that has ben published. I would relate my music magazine to the style and layout of this NME magazine. This is the look I was trying to achieve, and some of the features helped me. Given this idea, I feel that the IPC media institution would suit my magazines. Research shows that they promote magazines that explore 'soft rock'. This is would therefore suit my music magazine, and have a similar audience as other magazineI would like to advertise my magazine through billboard advertisements, television advertisements and youtube advertisements. The adverts on youtube would be my main priority because of the audience I am aiming at. The younger generation use Youtube on a daily basis, and is used commonly my many people. Similarly with television, younger audiences tend to watch television.

Linking Youtube and the internet in general with younger audiences, it may be effective that I can help promote my music magazine through an online website. I have added this on my own product, and since so many teenagers use the internet, it could lead to many people viewing the website and exploring my product in this way.




This is an example of a Youtube advertisement I was discussing earlier.  Many links appear on videos, and so younger audiences could be interested by these types of advertisements.

http://www.ipcmedia.com

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