Thursday, 10 January 2013

Who would be the audience for your media product?


The audience for my media product is teenagers. The image shows the kind of audience my music audience is aimed at. Teenagers use the internet, whether it be on computers, phones or IPads on a daily basis. This is the reason for having a website for my product. The internet has a huge impact on teenagers in becoming very related to Youtube and websites of their interests. If I could establish my website to teenagers who use the internet often, then my product could become a lot more popular.
Teenagers tend to go to a lot of concerts, especially to bands they like and they type of music genre they like. This image shows some teenagers at a concert. I think this could be effective as my music magazine has bands similar to this, and so the audience could be instantly attracted to my product.  this I had m target audience set prior making my music magazine, and so I included certain elements that are relatable to teenagers. For example, my main image for my front cover, is a teenager playing a guitar. Here, I could express that my magazine is aimed for female teenagers, yet this is wasn’t my aim particularly.

The socio-economic group for my target audience would possibly be C1 to D. Teenagers that my music magazine is aimed at, will only just be looking for full-time jobs and some would even still be developing their education at Universities.

I would argue that my magazine would be approximately 56% males and 44% females. I don't think their is a huge difference in the sex of my target audience. This is because I have added aspects that attract both female and male readers.                                                                                                       

My product is aimed for readers aged between 16 - 25 years of age. I may even have readers of higher age, but I feel that since I have many teenage-related stories and image on my product, this would be the main age group for my magazine.

I think in terms is psychographic profiling, my target audience would fall into the category of an explorer or even a reformer. I want my audience to explore the magazine and not just look at the obvious parts. For example, when looking at the image, it would be effective if my audience were able to come up with representations and opinions of the images.


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